G&M Australian Creams

The story of G&M Australian Creams begins with a simple observation made in Australia's sheep-shearing sheds. Workers who spent their days handling raw wool noticed something remarkable: despite the harsh Australian sun, extreme dryness, and constant physical work, their hands remained incredibly soft and supple.

The secret was lanolin — the natural oil found in sheep's wool. Unlike synthetic moisturisers, lanolin has a molecular structure remarkably similar to human skin lipids, allowing it to penetrate deeply and lock in moisture at the cellular level. A single molecule of lanolin can hold up to 400 times its weight in water.

Founded in Sydney in 1996, G&M set out to harness this natural wonder into an affordable, everyday skincare product for all Australians. Nearly three decades later, G&M Australian Creams has become Australia's best-selling lanolin cream brand, found on the shelves of Woolworths, Coles, Chemist Warehouse, and independent pharmacies across the country.

The cream is formulated using lanolin sourced from Australian Merino sheep — considered the finest wool-producing breed in the world. The lanolin is extracted through a gentle 12-step purification process at low temperatures, preserving its natural bioactive properties. Combined with Vitamin E for antioxidant protection and glycerin for additional moisture retention, the formula delivers 24-hour deep hydration without greasiness or pore-clogging.

G&M's commitment to natural, gentle skincare means an "8 Free" formulation: no mineral oil, no parabens, no artificial colours, no SLS/SLES, no alcohol, no triclosan, no phthalates, and no formaldehyde. This makes it safe for the whole family — including sensitive skin, pregnant women, and babies. Every batch is certified by Australia's Therapeutic Goods Administration (TGA) and manufactured in ISO 9001 certified facilities.