Woolworths

Woolworths opened its first store on December 5, 1924, in a basement on Pitt Street, Sydney. From those humble beginnings, it has grown into Australia's largest food retailer — a company that employs 1 in every 100 Australian workers and operates over 1,114 stores across the country.

For nearly a century, Woolworths has been synonymous with quality and trust in Australian households. The company's 15 trademark brands span fresh produce, pantry staples, household goods, and health products. Their own-brand products undergo the same rigorous quality testing and compliance standards as the leading national brands that share their shelves.

The Woolworths Weet-Bix style whole grain cereal represents the best of Australian breakfast tradition. Made from 99% whole wheat and 1% salt — with nothing else added — each biscuit is precision-pressed to 0.5mm thickness and baked (not fried) to preserve both nutrition and flavour. The result is a product with 12.3g protein and 10.7g dietary fibre per 100g, with zero added sugar, no artificial colours, no flavours, and no preservatives.

This is the kind of product that sits in virtually every Australian kitchen. It represents the baseline of quality that Australian consumers expect — and it's this authentic, everyday Australian standard that we bring to international consumers.